Hello 👋🏻
I'm Dorian, a B2B SaaS copywriter and content marketer from South Africa. While studying economics & law 10 years ago, I realised how important it is to understand how and why people make decisions.
That interest in buyer behaviour led me to SaaS marketing, where the stakes are high, the offers are complex, and clarity directly impacts revenue.
Since 2019, I’ve worked with 50+ agencies, founders, and marketing teams. These are some of the results they've seen:
✓ $9,000,000 total client revenue
✓ $200k MRR from funnel & product copy
✓ 40–53 monthly inbound leads in 6 months (From 0)
✓ 18.18% conversion rate on Google Ads (€37 per B2B lead)
Do I use AI?
I don’t use AI to write my copy, but I do use it to make me sharper, faster, and more strategic.
That distinction matters. Copywriters who just click “generate” and cross their fingers aren't doing their clients any favours.
AI helps me analyse data, surface emotional insights, and brainstorm ideas without ever outsourcing the thinking, strategy, or voice.
If you want to learn more about how I use AI for copywriting and content marketing, please feel free to ask me anything.
