Freelance Website Copywriter
Website copywriting that fills your funnel
Make every lead you send to your website count with copywriting built on customer research and buyer psychology.
Leads you confuse are leads you lose
Even the best SaaS companies and service teams struggle to translate the brilliance of their product into words that land.
You live inside the bottle so you can't read the label.
And every month your website copy stays unclear, you pay a “confusion tax”:
❌ Wasted ad spend: Traffic comes, bounces, and never converts because they don’t instantly “get it.”
❌ Competitors win by default: They don’t have a better product, just a simpler story.
❌ Dragging sales cycles: Your team spends the first 10–15 minutes of every call explaining what you actually do.
More ads won’t fix a leaky bucket and neither will more traffic.
You need a copywriter who turns your website into your best salesperson.
That's where I come in.
Your website has 4 main jobs. I help it actually do them.
Job #1: Get visitors to stay
You know that “Wait… what do these guys actually do?” moment on a new site?
That’s when most visitors bounce.
I fix that by writing pages that tell visitors who you are, who you’re for, and why they should care.
Job #2: Remove friction to make buying easy
Sometimes the issue isn’t the offer. It’s the friction.
Too many fields. Vague copy. A button in the wrong place. An unspoken objection.
One tiny snag can quietly tank conversions.
I hunt those snags down and analyse your funnel for confusion, doubt, and drop-off points. Then I rewrite your funnel so it becomes the path of least resistance.
Job #3: Bring in the right people
Your website shouldn’t just attract more visitors, it should attract better ones.
Copy that mirrors your customers’ language, problems, and intent will naturally filter out time-wasters and pull in people who are already halfway sold. That’s SEO, positioning, and messaging all working together.
Job #4: Capture the “not yet” people (Lead capture & nurture)
Most visitors won’t be ready to buy today. That doesn’t mean they’re a loss.
I make sure your website gets them in your funnel with lead magnets, low-friction signups, and clear next steps that don’t demand a marriage proposal on the first click.
Why should you work with me?
Most writers wait for a brief. I help you build the strategy.
1. I don’t guess (I research)
Instead of relying on creative whims. I use "Voice of Customer" research to find the exact words your prospects use to describe their pain, then I mirror it back to them.
2. I write for the full funnel
A headline gets attention, but structure gets the sale. I use proven frameworks and psychological triggers to keep users scrolling, reading, and clicking.
3. I ship outcomes (not just Google Docs)
My clients don't pay for word counts. They pay for double-digit conversion lifts, demo upticks, and a messaging asset that serves them for years.
Plus, you'll have to hunt for a while to find more reasonable rates (see below).
