If you’ve ever Googled “how much does website copywriting cost,” you’ve probably seen everything from $100 blog posts to $15,000 website content overhauls.

The truth?

Pricing depends less on word count and more on what the words actually do.

Because “web copy” isn’t just filling a website page with sentences.

It’s shaping your brand messaging, increasing conversion rates, and turning browsers into buyers.

In other words, copywriting is less about typing and more about engineering predictable profit.

The Short Answer: Copywriting Rates Vary Widely

Professional copywriting services can range from a few hundred dollars for a freelance writer to tens of thousands for a full agency-led project scope.

• Freelance writing: $100–$500 per homepage or landing page

• Freelance copywriter with industry expertise: $750–$3,000 per sales page

• Agency bundles (strategy + design + SEO optimization): $5,000–$15,000 for a complete website content package

But here’s the key: copywriting rates aren’t about word count. They’re about conversion. A short sales letter that boosts leads by 40% is worth far more than 2,000 words of filler.

Pricing models for website copywriting

Copywriters and agencies use different pricing methods depending on the custom project:

• Per word / per article: Common with blog post or SEO blog post writing (e.g., $0.10–$1.00 per word)

• Per project: Flat fees for a website content overhaul, product description set, or case studies

• Retainer: Monthly packages covering content strategy, newsletters, email campaigns, SEO blog post writing, or PPC campaign landing pages

• Value-based pricing: Rates linked to revenue generated (sometimes even profit share)

If you’re comparing copywriting rates, remember: cheap isn’t cheap when it fails to convert.

Why does website copywriting cost so much?

Because you’re not paying for words—you’re paying for the expert.

A skilled copywriter doesn’t just draft a press release or white paper. They research consumer behaviors, conduct customer interviews, and use keyword research and keyword analysis to align your website content with what search engines and humans both want.

Great copy involves:

• Brand messaging: Finding the voice that separates your business from competitors

• SEO copywriting: Writing search engine optimized copy that ranks for organic keywords and earns backlinks

• Conversion rate optimization: Crafting the right call to action and improving overall UX considerations

• Industry-specific knowledge: From a law firm’s website to an e-commerce website, each niche demands its own tone and structure

The hidden cost of copy-less web design

Many businesses hire a content writer after the design is done.

The result? Words shoved into a layout never built for them.

Imagine paying thousands for a gorgeous e-commerce website—only to realize your product descriptions and sales pages don’t actually sell.

The back-and-forth revisions balloon. The project scope shifts. The designer blames the writer, the writer blames the designer, and the client work doubles.

That’s why a bundled digital marketing service—where design and copy are built together—often saves both money and headaches.

The smarter approach: web design + copywriting packages

The best copywriting projects integrate strategy, design, and content from day one. Instead of paying for a design and then hunting for words, you get a seamless package:

• Homepage, landing pages, and product descriptions engineered for conversions

• SEO copywriting and SEO optimization baked in (not bolted on)

• Integrated content strategy covering blog posts, newsletters, and email marketing campaigns

• Ongoing updates—no need to pay per revision or spin up a new Zoom call for every tweak

For most clients, this means a stronger user experience and faster results in both traffic and sales.

So, how much should you budget for website copywriting?

If you’re a business leader serious about growth, expect to invest $2,000–$5,000 for a website with strong copywriting, and more for projects that require deep industry expertise.

The real question isn’t “What’s the cost?” It’s “What’s the lost revenue of weak copy?” Every month your website underperforms, you’re paying in missed conversions, lost leads, and wasted ad spend.

Final thoughts

Website copywriting isn’t just an expense—it’s the backbone of your digital marketing. From sales pages to SEO blog post writing, from law firm websites to e-commerce websites, your words either drive conversions or they don’t.

Bundled copywriting services—where copywriters and designers work in lockstep—are the most cost-effective way to ensure your site looks sharp and sells. Because a website without the right words isn’t a business asset. It’s just a brochure on the internet.

FAQs about website copywriting costs

1. Can I just hire freelance writers for cheap blog posts?

Yes—but you’ll likely get generic articles that don’t improve rankings or sales. Strategic SEO blog post writing focuses on organic keywords, search engine optimization, and actual conversion.

2. How do I know if I need a website content overhaul?

If your website page looks pretty but isn’t driving leads, or your conversion rates lag despite steady traffic, the words are usually the problem.

3. What about pricing models—how do I choose?

If you need ongoing client work like email marketing campaigns or weekly articles, a retainer makes sense. For one-off projects (like a sales page or press release), a custom project fee works better. High-growth companies sometimes explore value-based pricing or even profit share.

4. Do copywriters only handle websites?

Not at all. A seasoned content writer or freelance copywriter can also handle case studies, white papers, press releases, newsletters, email campaigns, and PPC campaign landing pages.