How much does website copywriting cost in 2025?

A website without the right words isn’t a business asset. It’s just a brochure on the internet.

And if you’ve ever Googled “how much does website copywriting cost?”

Then you already know the internet is a circus of prices with $100 blog posts on one end and $15,000 website rewrites on the other.

The truth is that website copywriting rates are based less on word count and more on what the words actually do.

Because great copywriting is the vehicle that shapes your brand messaging, increases conversion rates, and turns browsers into buyers.

It's the foundation of your sales funnel. From B2B SaaS to eCommerce, your words either drive conversions or they don’t.

They either shorten sales cycles or they don't.

How much does website copywriting cost?

The shorter answer is: it depends.

Professional copywriting services can range from a few hundred dollars for a freelance writer to tens of thousands for a full agency-led project scope.

• Freelance writing: $100–$500 per homepage or landing page

• Freelance copywriter with industry expertise: $750–$3,000 per sales page

• Agency bundles (strategy + design + SEO optimisation): $5,000–$15,000 for a complete website content package

But here’s the key: copywriting rates aren’t about word count. They’re about conversion. A short sales letter that boosts leads by 40% is worth far more than 2,000 words of filler.

What pricing models do website copywriters use?

Copywriters and agencies use different pricing methods depending on the custom project:

• Per word / per article: Common with blog post or SEO blog post writing (e.g., $0.10–$1.00 per word)

• Per project: Flat fees for a website content overhaul, product description set, or case studies

• Retainer: Monthly packages covering content strategy, newsletters, email campaigns, SEO blog post writing, or PPC campaign landing pages

• Value-based pricing: Rates linked to revenue generated (sometimes even profit share)

If you’re comparing copywriting rates, remember: cheap isn’t cheap when it fails to convert.

Why does website copywriting cost so much?

Because you’re buying more than words when you hire an expert who doesn't make expensive mistakes.

A skilled copywriter meticulously researches customers, conducts interviews, and use keyword research to align your website content with what search engines and humans both want.

Great copy involves:

• Brand messaging: Finding the voice that separates your business from competitors

• SEO copywriting: Writing search engine optimized copy that ranks for organic keywords and earns backlinks

• Conversion rate optimisation: Crafting the right call to action and improving overall UX considerations

• Industry-specific knowledge: From a law firm’s website to an e-commerce website, each niche demands its own tone and structure

What comes first: website copywriting or design?

Many businesses hire a content writer after the design is done, which usually results in words shoved into a layout never built for them.

Imagine paying thousands for a gorgeous e-commerce website, only to realise your product descriptions and sales pages don’t actually sell.

The back-and-forth revisions balloon. The project scope shifts. The designer blames the writer, the writer blames the designer, and the client work doubles.

That’s why a bundled digital marketing service—where design and copy are built together—often saves both money and headaches.

The smarter approach: web design and copywriting packages

The best copywriting projects integrate strategy, design, and content from day one. Instead of paying for a design and then hunting for words, you get a seamless package:

• Homepage, landing pages, and product descriptions engineered for conversions

• SEO copywriting and SEO optimization baked in (not bolted on)

• Integrated content strategy covering blog posts, newsletters, and email marketing campaigns

• Ongoing updates: no need to pay per revision or spin up a new Zoom call for every tweak

For most clients, this means a stronger user experience and faster results in both traffic and sales.

So, how much should you budget for website copywriting?

If you’re a business leader serious about growth, expect to invest $1,500–$5,000 for a website with strong copywriting, and more for projects that require deep industry expertise.

But it's important to remember that the real question isn’t “What’s the cost?”

It’s “What’s the lost revenue of weak copy?”

Every month your website underperforms, you’re paying in missed conversions, lost leads, and wasted ad spend.

If you need a lot of copywriting, here's my advice:

Don't do project-based copywriting if you need a lot of content

Instead of paying $1,500–$5,000 for a single website or sales page and then repeating that cost every time you need new copy, you can roll the same budget into a monthly retainer and get everything handled.

You could get an entire month of unlimited, done-for-you copywriting for the same price most freelancers charge for one deliverable.

Which also means you can get SEO/AEO content, email sequences, case studies, comparison pages, ad copy, and whatever else moves the needle.

For businesses that need a lot of content, finding a reliable copywriter who's available on retainer can deliver exponentially more value than hiring per project or using an agency.

FAQs about website copywriting costs

1. Can I just hire freelance writers for cheap blog posts?

Yes, but you’ll likely get generic articles that don’t improve rankings or sales. Strategic SEO blog post writing focuses on organic keywords, SEO, and actual conversion.

2. How do I know if I need a website content overhaul?

If your website page looks pretty but isn’t driving leads, or your conversion rates lag despite steady traffic, the words are usually the problem.

3. What about pricing models? How do I choose?

If you need ongoing client work like email marketing campaigns or weekly articles, a monthly retainer makes sense. For one-off projects (like a sales page or press release), a custom project fee works better. High-growth companies sometimes explore value-based pricing or even profit share.

4. Do copywriters only handle websites?

Not at all. A seasoned content writer or freelance copywriter can also write case studies, white papers, press releases, newsletters, email campaigns, and PPC campaign landing pages.