The 19 Best SaaS Copywriters for B2B Startups (With Proven Results)

A great SaaS copywriter must do more than write. They have to understand how every word on your website and in your ads or emails either moves a prospect closer to buying or pushes them away.

With the onset of AI, thousands of copywriters claim expertise in SaaS. Some have genuine chops while others are riding the coattails of popular frameworks they read on blogs.

The difference between copywriters often comes down to their ability to conduct customer research, identify the true problem your product solves, and articulate it in a way that makes sense to your specific audience.

This guide profiles the 19 best freelance SaaS copywriters currently active in the market. The ones generating 15% to 1,400%+ conversion improvements for their clients.

What to look for in a freelance SaaS copywriter

Before diving into the profiles, it's important to understand what makes a good B2B SaaS copywriter:

1. Niche specialization

The best SaaS copywriters have spent years (typically 5+ years) working exclusively in B2B SaaS. They understand the buying journey, the complexity of multi-stakeholder decisions, and the need for both emotional connection and logical proof.

Generalist copywriters can write well, but they lack the specific knowledge that translates into faster onboarding and better results.

2. They have demonstrable results

Look for copywriters who provide case studies with specific metrics: conversion rate improvements, pipeline value generated, cost per acquisition reduction, or revenue impact.

Vague testimonials like "great to work with" don't tell you if they can actually move the needle on your business metrics. The best copywriters will show you exactly what they've achieved for comparable clients.

3. They have more than just writing chops

The difference between a copywriter and a copy-focused strategist matters enormously. Top performers don't just accept your brief and write.

They dig into customer research, competitive positioning, market dynamics, and your unique value proposition before writing a single word. They ask hard questions and challenge assumptions.

4. Most of their work is customer research

The best SaaS copywriters spend 60-80% of project time on research—interviewing customers, analyzing competitor positioning, studying buying behavior—and only 10-20% actually writing.

5. They're always learning

Look for copywriters who invest in their craft. The top performers have certifications from CXL, Copyhackers, or similar organizations. They contribute to marketing publications, speak at conferences, and maintain active blogs sharing learnings. This signals they're keeping pace with evolving best practices.

6. They have strong personal marketing

Here's a practical filter: if a SaaS copywriter can't effectively market themselves with a polished website and clear positioning, why would you trust them to market your product?

Top copywriters practice what they preach.

It's worth noting that copywriters who excel in these areas are typically booked 3-6 months in advance. If you think you'll need copywriting support in the coming months, start talking to potential partners now.

The 16 Best Freelance SaaS copywriters worth hiring yesterday

1. Dorian Barker

Dorian Barker is a B2B SaaS copywriter and content marketer with a foundation in economics and law that evolved into a deep focus on buyer psychology and decision-making. That lens shapes his work across complex SaaS offers where clarity, positioning, and conversion directly impact revenue.

Since 2019, he’s partnered with 50+ agencies, founders, and marketing teams and contributed to go‑to‑market execution spanning website copy, comparison pages, solution pages, case studies, lead magnets, and SEO programs.

Dorian's portfolio features B2B SaaS and eCommerce brands at all stages of growth, where he often builds full-funnel assets that tie narrative, proof, and outcomes together.

Some of his results include:

• $9,000,000 in attributed client revenue

• $200,000 MRR in 3 months for a B2B SaaS

• 40–53 new B2B inbound leads per month

• 18.18% Google Ads conversion rate at €37 per B2B lead

Dorian recently completed Mark Ritson's MiniMBA in Marketing, and has written for brands like Sastrify, Segments by Tresl, Passion.io, AppSumo, SatisMeter, Ginch Gonch, Big Berkey Water Filters, Apliiq, Sunga Life, Havasu Nutrition, Diabetic Sock Club, Mellanni Fine Linens, and many more.

His services include:

• Website copywriting

• SaaS comparison pages

• Case studies and customer stories

• Lead magnets, templates, and sales enablement assets

• SEO strategy and long‑form content LinkedIn and executive ghostwriting

If your business or marketing team needs a SaaS copywriter who can help you with anything that uses words, then send Dorian a message and find out if you're a good match.

2. Federico Jorge

Based in Valencia, Spain, Federico Jorge is a SaaS conversion copywriter and the founder of Stack Against, a specialist studio that builds high‑converting competitor comparison pages for SaaS companies.

Grounded in competitive intelligence, his work helps teams answer the question “Why choose us over X?” with positioning that speaks to buyer intent and captures qualified demand.

Before narrowing his focus to SaaS, Federico spent significant time agency-side, where he developed the brand and campaign muscles that he now applies to conversion projects for clients like FreshBooks, Circle, Signaturely, Jasper (and other venture‑backed SaaS brands).

Federico combines SEO opportunity mapping with buyer interviews and competitive teardown to craft pages that rank, persuade, and convert. Each page tells a unique story against specific rivals, aligning narrative, proof, and feature emphasis to the strengths that win the deal.

Services offered:

• Competitor and “vs” comparison pages (SEO + CRO)

• Messaging and positioning for crowded categories

• Research‑driven landing pages and demand capture assets

• Consultative copy support across web, email, and product

Federico is a sharp option for any SaaS team that needs to win high‑intent traffic, improve win rates against named competitors, and clarify differentiation across the funnel.

3. Ekaterina "Sam" Howard

Ekaterina “Sam” Howard partners with early-stage SaaS companies who need revenue-focused copy grounded in customer insight, not assumption. With a management science foundation and certifications from SEMrush, Google, and Coursera, she brings structured analysis to every engagement.

Her projects typically start with research: voice‑of‑customer review, funnel diagnostics, and competitive scans that inform practical hypotheses. From there, she builds conversion assets that move the needle such as homepage and landing page copy, lead‑gen pages, and email sequences backed by testing plans and incremental iteration.

Sam’s clients include HackEDU, ClickGUARD, Parallax, Wonderwerk, and Warmly, with outcomes such as a 16% lift in conversions and lead volume, and conversion rates two to three times industry norms for early‑stage companies.

She’s also an active educator who contributes to Marketing Spark, RevGenius, and Userlist’s “Better Done Than Perfect,” as well as speaking at Hotjar’s HotSauce, where she shares practical breakdowns of messaging mechanics.

Best for founders who want fast, research‑informed improvements, clear positioning, and testable copy systems without enterprise overhead.

4. Rachael Pilcher

Rachael Pilcher (Mighty Fine Copy) helps SaaS companies drive measurable revenue growth through conversion-focused copy spanning the entire customer lifecycle. With nine years of specialized SaaS experience, she's worked with high-profile clients including Stripe, Uber, Amazon, Semrush, and Salesforce.

Pilcher's approach centers on rapid market understanding. She quickly grasps product positioning, competitive landscape, and brand voice to create messaging that resonates with ideal customers. Her signature TEST Framework provides a structured methodology for diagnosing and improving landing page performance while maintaining focus on revenue generation.

Beyond landing pages and website copy, Pilcher offers comprehensive marketing and sales content services. She's also introduced a fractional copywriting service for companies seeking ongoing support. Her emphasis on identifying genuine customer buying triggers and decision motivations distinguishes her work from generic SaaS copywriting.

5. Jon Evans

Jon Evans specializes in turning complex technology into clear, persuasive messaging for growth-stage SaaS companies, with a particular focus on Series B and beyond.

After early agency roles in London crafting campaigns for global brands like eBay, Sony, Samsung, and Deloitte, he shifted into tech and SaaS, where he’s built a reputation for rigorous research and bottom‑of‑funnel execution.

His background in psychology, along with certifications from CXL, Copyhackers, DigitalMarketer, and HubSpot, informs a methodical approach that blends positioning, behavioural insight, and conversion strategy.

Evans’ work ranges from messaging and positioning frameworks to high-impact website and landing page copy, as well as long-form SEO assets designed to capture ready-to-buy demand. He also writes product walkthrough scripts, performance ads, and brand voice guides, enabling consistent communication across channels.

With a portfolio that includes Contentsquare, Hotjar, Heap, Microsoft, Adobe, Sony, and eBay, he’s often tapped to simplify product narratives and align GTM teams around a clear promise of value.

Jon is a sharp choice for Series B startups needing sharper positioning and BOFU content that converts.

6. Louis Moran

Louis Moran specializes in translating complex technology into accessible business messaging. Based in the UK, he focuses on cybersecurity, fintech, AI, and EdTech verticals—industries where technical accuracy and clarity are paramount.

Moran's engagement process begins with discovery calls to understand business goals, challenges, and content strategy direction. He then develops a foundational plan, followed by detailed strategy documentation. His approach emphasizes collaboration and responsiveness; client testimonials consistently highlight his deadline reliability and straightforward communication.

His service offerings encompass blog content, SEO copywriting, email campaigns, and case studies. He's worked with leading B2B SaaS agencies including 93x and direct clients such as Venafi, Avast, and Scalable Path. His ability to break down complex topics for general business audiences while maintaining technical credibility is a distinguishing strength.

8. Harry Lawson

Harry Lawson (Elements Copy) helps SaaS founders and teams communicate product value with conversion-focused copywriting designed to drive predictable month-over-month growth. His client portfolio includes VEED, BrightLocal, MEDDICC, SignWell, and 20+ additional SaaS companies.

Lawson's methodology incorporates deep team interviews and customer conversations to extract genuine differentiation from competitive commoditization. Recent results demonstrate measurable impact: 15% sign-up conversion lift for BrightLocal's homepage, 8,000+ direct signups from SEO comparison pages for Mockuuups Studio, and over 100,000 organic visits driven via SEO content for Mailmeteor.

His service model offers project-based messaging, website, and email copywriting starting at $5,000, plus ongoing subscriptions from $2,000 providing senior copywriter access for continuous support. This flexible pricing accommodates both one-off optimization needs and sustained marketing partnership models.

9. Kat Ambrose

Kat Ambrose has specialized in B2B SaaS copywriting since 2018 from her base in Detroit, Michigan. Her background includes agency experience in Denver, Colorado, combined with a Strategic Communication degree and Professional Writing minor from The Ohio State University.

She's ghostwritten articles for RingCentral and SearchEngine Journal while producing featured content for platforms including Loom. Ambrose employs value-based pricing, which means clients pay for content ROI rather than hourly rates or word counts. Her service package includes comprehensive research, keyword analysis, two revision rounds, and CMS publishing support.

This pricing methodology reflects her commitment to outcome-oriented copywriting rather than transactional word delivery. By aligning her compensation with measurable business results, Ambrose creates mutual accountability and demonstrates confidence in her content's conversion potential.

10. Brooks Lockett

Brooks Lockett approaches SaaS copywriting as systemic business communication optimization rather than isolated content creation. He's worked with companies including Looker, Impact, and Yesware, developing data-driven messaging frameworks for each engagement.

Lockett's methodology begins with comprehensive online content audits before writing a single word. His full-service approach examines existing content holistically, identifying structural and messaging opportunities before restructuring from foundation upward. This thoroughness justifies his $10,000 project minimum, though he offers $250/hour consulting for companies seeking advisory support without full overhauls.

Based in Charlotte, North Carolina, Lockett brings systems-thinking to copywriting—recognizing that isolated landing page optimization yields limited results compared to integrated content ecosystem development. His willingness to be selective about client fit reflects confidence in his methodology and value delivery.

11. Kayleigh Moore

Kayleigh Moore specializes in long-form content for eCommerce platforms and the SaaS tools that integrate with them. She boasts impressive content performance metrics: 150+ first-page Google rankings for client-designated keywords and 1,800%+ organic blog traffic increases.

Her client experience spans Shopify, Stripe, Klaviyo, and similar eCommerce and SaaS platforms where technical accuracy and persuasive messaging intersect. Beyond writing, Moore offers unique scaling solutions—helping companies hire and develop freelance copywriting teams, enabling content production expansion without quality compromise.

This additional service reflects deep understanding of content operation challenges. Rather than positioning herself as individual contributor, Moore recognizes that sustainable scaling requires systems and team development. Her comprehensive approach addresses both immediate copywriting needs and long-term organizational capability building.

12. Jacob McMillen

Jacob McMillen brings seven years of B2B SaaS content marketing experience to his practice. His client roster includes established names like HubSpot and Kissmetrics, indicating credibility within competitive SaaS environments where copywriting directly impacts acquisition and retention metrics.

McMillen's distinguishing characteristic is his selectivity about new clients. He only accepts engagements when he believes companies are positioned to genuinely benefit from his specific expertise areas. This filtering reflects both confidence and professional integrity—acknowledging that poor fits waste resources for both parties.

His engagement process mirrors industry best practices: initial discovery session to understand business requirements, followed by copywriting and strategic testing. Rather than promising quick wins, McMillen emphasizes testing and continuous improvement as content strategy foundations, ensuring sustainable performance rather than temporary metrics bumps.

13. Marijana Kay

Marijana Kay is a Dublin-based freelance SaaS copywriter with journalism background providing editorial rigor to content strategy work. Her journalism experience translates into inbound content expertise, with deep involvement in Learn Inbound—a Dublin-based training provider exposing her to top marketing practitioners globally.

Kay specializes in in-depth, practical, research-backed blog posts designed to generate both search traffic and qualified leads. Her portfolio demonstrates Page 1 rankings for competitive keywords, conversion-optimized evergreen content, and shareable resources generating long-term value. Her standard blog post rates begin at $850, with extensive content like ebooks starting at $2,000.

Her work with B2B SaaS companies including Appcues and Zapier showcases ability to communicate technical concepts for business audiences. Kay's emphasis on search engine optimization combined with conversion focus ensures content performs across both organic discovery and lead generation objectives.

14. Dayana Mayfield

Dayana Mayfield works with SaaS companies including Drift, GoSquared, and TravelPerk to communicate product value through outcomes-focused messaging. Her unique background—spanning QA, digital marketing, and web design—provides technical foundation often absent in copywriting practices.

Mayfield's core thesis centers on feature-to-outcome translation: while product features must be clearly communicated, customer impact matters more for decision-making. She emphasizes outcome storytelling to help companies "clone favorite customers" through messaging that resonates with target buyer psychology.

Her service model includes customer research as standard project component, recognizing that quality messaging requires audience insight. Despite conventional wisdom suggesting research requires months, Mayfield delivers rapid research-informed copywriting. This efficiency reflects methodology refinement rather than research shortcuts—enabling companies to move quickly without sacrificing strategic foundation.

15. Lily Ugbaja

Lily Ugbaja helps brands including Databox, Hotjar, BetterUp, HubSpot, and OptinMonster create long-form content that ranks in search engines, drives targeted traffic, and achieves marketing objectives. Her approach emphasizes absolute content quality, publishing only content representing the best available information on specific topics.

Rather than pursuing tactical optimization shortcuts, Ugbaja operates from core principle conviction that sustainable content success requires genuinely superior resources. This philosophy reflects maturation beyond temporary ranking tactics toward durable content value—content that continues generating results years after publication.

Her clients report generating $2 million-plus in revenue from individual content pieces, indicating significant ROI from strategic content investment. This outcome demonstrates that thorough, audience-focused content development justifies the investment required for genuinely superior content production.

16. Lizzie Davey

Lizzie Davey is a Brighton-based SaaS copywriter focused on helping brands "skyrocket to epic heights with copy that converts and content that attracts." With 10 years of marketing, SaaS, and eCommerce experience, she's worked with industry leaders including Shopify and Teamwork across B2B SaaS and eCommerce sectors.

Davey's content methodology emphasizes research depth and audience resonance. Her work features facts, figures, screenshots, and visual elements supporting substantive claims. She approaches content as community-building asset and recognises that sustainable audience growth requires authentic connection with target markets rather than transactional engagement.

Her philosophy explicitly rejects content commoditization, distinguishing her work through original perspective and substantive insight. By consciously avoiding "tired content" patterns, Davey positions herself as contributing genuine value to audience knowledge rather than producing algorithmic content optimized for ranking systems alone.

17. Ritika Tiwari

Ritika Tiwari brings 7+ years of B2B SaaS copywriting experience alongside technical credibility from software engineering background. She's worked with major companies including IBM and Warner Media, handling diverse content requirements from blog posts to landing pages, editing, and proofreading.

Her software engineering degree uniquely positions her to write from technical perspective, explaining complex system concepts in accessible language. This ability bridges gap between technical product teams and business audiences—a critical skill for companies selling sophisticated technology to non-technical decision-makers.

Tiwari emphasizes exhaustive content research ensuring content dominates search results not just for primary keywords but related long-tail variations. Her methodology reflects understanding that sustainable SEO success demands a deep keyword ecosystem strategy rather than single-term optimization.

18. Kayleigh Moore

Kayleigh Moore specializes in eCommerce copywriting and the B2B SaaS tools integrated with eCommerce platforms. Her track record includes 150+ first-page Google rankings and 1,800%+ organic traffic increases, indicating substantial expertise in content performance optimization.

Beyond individual copywriting, Moore uniquely offers freelance team hiring and scaling support. Recognizing that sustainable content programs require organizational capability beyond individual contributor capacity, she helps companies build teams while maintaining quality standards.

Her integrated approach—combining high-performance copywriting with team development consulting—addresses the practical challenge of content scaling. Rather than functioning as individual freelancer, Moore positions herself as growth partner helping companies build sustainable content infrastructure.

19. Jamie Thomson

Jamie Thomson helps B2B SaaS brands generate qualified leads through website copywriting, white papers, and thought leadership content. His client roster includes triPica, WiseTime, BairesDev, PitchDrive, and Payoneer—representing various SaaS verticals and growth stages.

Thomson's value proposition centers on helping brands achieve differentiation in crowded SaaS markets. He accomplishes this through distinctive tone of voice development and authoritative copywriting that positions clients as industry experts. His journalism background informs his content approach, bringing editorial rigor to business messaging.

Rather than relying on generic SaaS frameworks, Thomson develops custom strategies aligned with each company's unique positioning and target audience. His experience spans multiple content formats, making him adaptable to different buyer journey stages and marketing channels.

How to choose the right SaaS copywriting partner

The copywriters above are the current best-in-class for B2B SaaS copywriting. Each brings a distinct methodology, specialization, and pricing approach, so choosing the 'right' copywriter depends on your offer, your goals, your budget, your growth stage, the writer's availability, and so many other variables.

Simply reach out to whoever feels right for you and see if you 'click' with their ideas and solutions.